Switzerland-based Sportradar Group AG has unveiled Playradar, a new iGaming brand designed to provide operators with a fully integrated sportsbook and casino ecosystem. The platform combines real-time sports data, streaming capabilities, and diverse casino content, including slots, table games, arcade titles, and virtual sports. This launch supports Sportradar’s strategy to expand its footprint in regulated iGaming markets worldwide. Playradar is led by Edo Haitin, former CEO of Playtech Live, who brings over 20 years of industry experience.