Cirsa

International gaming operator Cirsa has strengthened its presence in Latin America by completing the acquisition of four casinos in Peru, marking a significant step in its regional expansion strategy. The transaction underscores Cirsa’s confidence in Peru’s regulated gaming market and its broader ambition to scale operations in high-growth jurisdictions. By integrating these properties into its portfolio, the company aims to enhance revenue diversification, leverage operational synergies, and deepen its foothold in a market supported by favorable demographics and stable regulation.

Cirsa has introduced an innovative sustainability initiative that converts used casino playing cards into added value for its customers. By recycling cards previously deployed on gaming tables, the company has integrated an eco-friendly process into its loyalty program, allowing guests to redeem these repurposed products as part of their member benefits. The move aligns environmental responsibility with customer engagement, signalling a shift toward greener operational models within the gaming sector.

Gaming conglomerate Cirsa has acquired a 50 percent stake in the Grand Casino located within Marrakech’s iconic La Mamounia hotel, marking a significant strategic entry into one of North Africa’s most prestigious gaming markets. The transaction, which industry analysts view as part of Cirsa’s accelerated international expansion strategy, strengthens the company’s footprint across luxury gaming destinations. The partnership is expected to modernize operations, enhance regulatory alignment, and introduce upgraded hospitality offerings.