A simulated casino environment in downtown Montreal is offering researchers an unprecedented window into the psychology of digital gambling. Operated by Concordia University, the CHANCE Collaboratory replicates the sights, sounds and interactive features of modern gaming floors — without real-money payouts — to examine how digital design influences player behavior. By studying decision-making, social interaction and immersive technology in a controlled setting, academics aim to better understand the mechanisms that can contribute to gambling-related harm.
